Art Direction meets UX/UI Design
Experienced Visual Designer with a multidisciplinary background in UX/UI, Graphic Design and Illustration
Located in Zurich, Switzerland
I work across disciplines because strong design rarely lives in only one layer.
With a background in art direction, visual communication and interaction design, I approach projects from multiple angles — creatively and strategically — from concept and structure to visual language and usability. My focus is on simplifying complexity and creating solutions that are clear, functional and built with intention.
My approach and why it matters
Design that understands people: I combine solid UX/UI expertise with emotional intelligence and a clear sense of purpose. My goal: to create digital experiences that are intuitive, accessible, and human – especially in complex contexts.
Bridging design, content & strategy: with a background in editorial design, brand communication, and UX, I take a holistic approach. I understand how content works, how users think – and how to translate both into meaningful interfaces.
Experience with trust-driven industries: I work with clients in fields that require clarity, responsibility, and empathy. My focus: design that provides orientation.
Structure & ownership: as a multidisciplinary designer, I work solution-oriented, from concept to creation, organized and with a high standard of quality – whether solo or in a team. I find pragmatic ways forward without compromising on usability.
Depth meets curiosity: I bring maturity, reflection, and creative depth – combined with a constant openness to new tools, methods, and perspectives. I believe in lifelong learning – especially in design.
Working languages: German & English – fluent in written and spoken communication.
Graphic Design
With over 15 years of experience in Art Direction across publishing and advertising, I develop clear visual concepts and strong design solutions – especially for print media. I combine creativity with structure to bring stories to life.
UX/UI Design
I design digital products with a strong focus on interaction and interface design. By combining UX thinking with structured flows and refined visual systems, I create experiences that are intuitive, clear, and visually consistent across every touchpoint.
Illustration
From commercial illustrations to original artworks – I work by hand and digitally, blending techniques with emotional depth. My pieces range from conceptual visuals to expressive compositions, shaped by intuition and a personal style.
If we are aligned, I’m open to projects and collaborations.